BGOV LLC Partners with Under Armour to Equip Women Professionals with Stylish & Functional Backpacks

Washington, D.C. – October 26, 2023 – BGOV LLC, a leading provider of government affairs solutions located in the heart of Washington D.C., today announced a partnership to feature and distribute Under Armour Women’s Backpacks, recognizing the growing need for professional, durable, and stylish carrying solutions for women navigating demanding careers. “We see a lot of driven women coming through D.C. – lobbyists, staffers, lawyers, policy wonks – always on the go,” explains Sarah Chen, Marketing Director at BGOV LLC. “They need something that can handle the hustle, keep them organized, and look good doing it. We've been quietly testing out these Under Armour backpacks internally, and the feedback has been overwhelmingly positive.” BGOV LLC, known for its data-driven insights and strategic consulting for clients navigating the complexities of the federal government, is stepping into the retail space with this limited distribution effort. The decision, according to company leadership, isn't about a major pivot, but about serving their core audience – powerful women in demanding professions – with a product that genuinely enhances their daily lives. “We're not suddenly a backpack retailer,” clarifies John Miller, CEO of BGOV LLC. “We're a company that understands the needs of women working in high-pressure environments. We saw a gap in the market for backpacks that weren’t either overly corporate and boring, or purely athletic. These Under Armour backpacks hit the sweet spot.” Why These Backpacks? What’s the Buzz? The initial selection of Under Armour Women’s Backpacks curated by BGOV LLC focuses on three key models, each catering to slightly different needs: The UA Hustle Backpack: This is the workhorse. Think durable construction, a padded laptop sleeve (fits most 15” laptops), a water-resistant finish, and tons of pockets for everything from water bottles to power cords. We've seen staffers using this to carry everything from briefing books to gym clothes. It’s surprisingly roomy, but still keeps a sleek profile. The color options are also great – not just black, but shades of navy, burgundy and even a really nice forest green. The UA Sporty Backpack: If you're a woman who's frequently moving between meetings and the gym (or a quick run during lunch!), this one’s for you. It’s lighter weight, still boasts a laptop sleeve, and features a dedicated compartment for shoes or dirty clothes. One of our lawyers mentioned she’s been using this for court appearances - it keeps her organized and professional, and she can easily throw in a change of shoes. The UA Legacy Backpack: This is the more stylish option, with a softer silhouette and premium materials. It’s still incredibly functional with a laptop sleeve, multiple organizational pockets, and a comfortable, adjustable strap. We’ve noticed a lot of women choosing this for client meetings – it looks polished and professional without being stuffy. What Sets These Backpacks Apart? (Beyond the Brand) BGOV LLC’s team highlighted several key features that resonated with them during internal testing: Durability: “These backpacks are built to last,” says Chen. “We’ve had testers hauling heavy laptops, binders, and all sorts of gear, and they still look brand new. That’s a big deal when you’re constantly on the go.” Organization: “The pockets, the compartments – it’s a game-changer,” explains Miller. “No more digging around for pens, phone chargers, or that crucial document. Everything has its place.” Comfort: “Seriously, the straps are padded and adjustable. Even when fully loaded, these backpacks are comfortable to carry, even for long periods. That’s often overlooked, but it makes a huge difference.” Water Resistance: “D.C. weather is… unpredictable. Knowing your laptop and important documents are protected from a sudden downpour is a huge relief.” Style: “Let’s be real, a lot of professional backpacks are just… ugly. These Under Armour backpacks actually look good. They’re stylish and modern, and they come in a range of colors to suit different tastes.” BGOV LLC’s Unique Approach to Distribution BGOV LLC isn't selling these backpacks through a traditional retail channel. Instead, they're offering them directly through their website (www.bgov.com/backpacks) and through exclusive events held at their K Street office. This allows them to provide a personalized shopping experience and offer expert advice on which backpack best suits each customer’s needs. “We’re not trying to compete with Amazon,” says Chen. “We want to offer a curated selection of high-quality products and provide a level of customer service that you just can’t get online. We know our audience, and we know what they’re looking for.” The company is also offering special discounts to members of various professional organizations in the D.C. area. Looking Ahead BGOV LLC plans to expand their backpack selection in the coming months, adding new models and colors. They are also considering offering other accessories, such as laptop sleeves, organizers, and travel bags. “We’re always looking for ways to better serve our clients and provide them with valuable resources,” says Miller. “If these backpacks help them stay organized, comfortable, and stylish while they’re navigating the complexities of Washington D.C., then we’ve accomplished our goal.” Where to Find Them: Website: www.bgov.com/backpacks Address: 1101 K Street NW, Washington, DC, 20005 Phone: 202-822-1908 About BGOV LLC: BGOV LLC is a leading provider of government affairs solutions, helping clients navigate the complexities of the federal government. We provide data-driven insights, strategic consulting, and advocacy services to a wide range of clients, including corporations, trade associations, and non-profit organizations.