Pirelli's Drop Avalon Tire: Redefining Comfort and Control for Modern SUVs

ROME, GA – October 26, 2023 – Pirelli Tire LLC, a global leader in high-performance tire technology, today announced the launch of its latest innovation: the Drop Avalon. Designed specifically for the rapidly growing SUV and crossover market, the Drop Avalon isn’t just a tire – it’s a whole new driving experience. We're talking seriously smooth rides, confident handling, and a tire that looks good doing it all. Based here in Rome, Georgia, at 100 Pirelli Dr SE STE 470, we're committed to pushing the boundaries of tire technology, and the Drop Avalon is proof. You can reach us at 918-247-9250 if you want to learn more. What’s the Deal with SUVs & Tires? Let’s face it, SUVs are everywhere. People love the space, the higher driving position, and the ability to tackle more than just smooth city streets. But a lot of SUV tires out there? They’re… okay. They get you from A to B, but they often compromise on comfort and responsiveness. They can feel bulky, noisy, and just not very fun to drive. Pirelli saw a gap in the market. Drivers deserved better. We wanted to give SUV owners a tire that actually enhances the driving experience, not just tolerates it. Enter the Drop Avalon: Smooth Riding, Smart Thinking The Drop Avalon is all about balancing comfort, control, and style. We didn’t want to just make another all-season tire. We wanted something that felt… different. Here's the breakdown of what makes it special: SilentRide Technology: This is the big one. We’ve used a unique tread pattern and specialized materials to significantly reduce road noise. Seriously, it's quieter. Imagine cruising down the highway without that constant drone. That’s what we’re offering. We've focused on absorbing vibrations before they even reach the cabin, making for a much more relaxing ride for you and your passengers. Adaptive Tread Design: The Drop Avalon isn't a one-trick pony. The tread pattern adapts to different driving conditions, providing excellent grip on both wet and dry roads. We've used a combination of wide longitudinal grooves and sipes to channel water away from the tire, preventing hydroplaning. This means you can drive with confidence, even in challenging conditions. Robust Construction: We know SUVs can be put through a lot. That’s why the Drop Avalon is built tough. It features a reinforced casing and strong sidewalls to resist punctures and damage from potholes and rough terrain. We're talking long-lasting durability. Stylish Appearance: Let's be real, your SUV is an extension of your personality. The Drop Avalon features a modern, eye-catching tread design that will complement the look of your vehicle. It’s not just about performance; it’s about making a statement. All-Season Versatility: Don’t want to swap tires every six months? We get it. The Drop Avalon is designed to provide reliable performance in all seasons, including light snow. It's a convenient and cost-effective solution for drivers who live in areas with moderate winters. Behind the Tech: What Makes Pirelli, Pirelli? At Pirelli, we don't just make tires, we engineer them. We’ve spent decades perfecting our tire technology, and the Drop Avalon is a prime example of our commitment to innovation. We work closely with leading automakers to develop tires that are specifically tailored to their vehicles, and we use advanced computer simulations and real-world testing to ensure that our tires meet the highest standards of performance and safety. Our Rome, Georgia facility is a key part of that process. It's where we combine cutting-edge technology with the expertise of our dedicated team to create tires that deliver an exceptional driving experience. We're not just a manufacturer; we're a team of passionate engineers and designers who are committed to pushing the boundaries of what's possible. Who is the Drop Avalon for? The Drop Avalon is perfect for SUV and crossover owners who: Prioritize Comfort: Want a smooth, quiet ride. Value Safety: Need reliable grip and handling in all conditions. Appreciate Style: Want a tire that looks good on their vehicle. Seek Versatility: Want a tire that can handle all seasons. Don't Want to Sacrifice Performance: Want a tire that delivers a confident and engaging driving experience. Availability & Sizing The Drop Avalon is available now at select Pirelli dealers nationwide. We’re launching with a range of sizes to fit a wide variety of SUV and crossover models. Check our website (www.pirelli.com) to find a dealer near you and to see if we have a size that fits your vehicle. Pirelli Tire LLC – Driving the Future of Mobility Pirelli Tire LLC is a subsidiary of Pirelli & C. S.p.A., a global leader in the tire industry. With a rich history of innovation and a commitment to sustainability, Pirelli is dedicated to providing drivers with the highest quality tires and the most advanced tire technology. We're not just making tires; we're shaping the future of mobility. Give us a call at 918-247-9250. We're located at 100 PIRELLI DR SE STE 470, ROME, GA, 30161-3538, UNITED STATES.