ARCONIC US LLC Partners with Kellytoy to Revolutionize Plush Toy Production with Advanced Materials – Introducing the Limited Edition Squishmallows!

PITTSBURGH, PA – October 26, 2023 – ARCONIC US LLC, a leading provider of advanced materials and manufacturing solutions, today announced a collaboration with Kellytoy, a subsidiary of Jazwares, to enhance the production and quality of the immensely popular Squishmallows plush toys. This partnership leverages ARCONIC's cutting-edge material science to deliver a superior Squishmallow experience for collectors and fans alike – culminating in a brand new, limited edition line. You all know Squishmallows, right? Those super soft, cuddly little guys? They've taken the world by storm, and for good reason. But even the best things can get better! Kellytoy was looking to really up their game, make the Squishmallows even softer, more durable, and just generally more amazing. That’s where ARCONIC came in. ARCONIC, based right here in Pittsburgh at 201 Isabella Street, isn't normally known for plush toys. We’re usually working with aerospace, automotive, and other high-tech industries, providing really specialized metals and engineered products. Think aircraft parts, car frames, stuff like that. We’re all about making things strong, lightweight, and reliable. So, what does all that have to do with Squishmallows? Turns out, our expertise in materials science is exactly what Kellytoy needed. We’ve been quietly working behind the scenes, tweaking the materials used inside those super-soft Squishmallows to make them even better. “We’ve been really impressed with ARCONIC’s dedication to innovation and their willingness to tackle a unique challenge,” said Michael Roney, Director of Product Development at Kellytoy. “They understood that we weren’t just looking for cheaper materials; we were looking for materials that would improve the Squishmallow experience. We wanted something that felt incredible, held its shape better, and could withstand all the love and squeezing these guys get!” So, what’s new with these Limited Edition Squishmallows? The biggest change is the internal structure. Traditionally, Squishmallows are filled with polyester fiber. ARCONIC worked with Kellytoy to integrate a specialized, lightweight polymer matrix into the fiber blend. This isn’t about replacing the fiber, it’s about enhancing it. Think of it like adding a little extra support and bounce. Here’s what that means for you: Ultra-Softness: The new polymer blend works with the polyester fiber to create an even softer, more luxurious feel. Seriously, you have to feel it to believe it. It’s like sinking your hand into a cloud. Enhanced Bounce-Back: Ever noticed how Squishmallows can get a little squished and lose their shape after lots of hugging? This new blend dramatically improves bounce-back, so your Squishmallows stay fluffy and adorable for longer. It’s like they’re always ready for a cuddle. Increased Durability: The polymer matrix adds strength and resilience to the fiber blend, making the Squishmallows more resistant to wear and tear. They're built to withstand even the most enthusiastic squeezes and adventures. We've put them through rigorous testing, and they're holding up incredibly well. Improved Shape Retention: Those cute Squishmallow faces and bodies will stay perfectly plump and defined, even after hours of playtime. No more floppy ears or misshapen bodies! Sustainable Materials Focus: ARCONIC and Kellytoy collaborated to incorporate a percentage of recycled content into the polymer blend, demonstrating a commitment to sustainability without sacrificing quality or performance. We believe in doing good for the planet while bringing joy to our customers. The Limited Edition Collection This collaboration kicks off with a limited edition line of Squishmallows featuring exclusive designs and colors. The collection includes fan-favorite characters reimagined with the new ARCONIC-enhanced materials, as well as some brand-new, collectible characters. “We wanted to create something truly special for Squishmallow collectors,” said Roney. “These Limited Edition Squishmallows are not just about the materials; they’re about the artistry and the attention to detail. We’ve worked with our designers to create unique and eye-catching designs that will appeal to collectors of all ages.” The Limited Edition Squishmallows are available starting November 15th, 2023, at major retailers including Target, Walmart, and Amazon, as well as specialty toy stores. They’re expected to sell out quickly, so don’t wait! ARCONIC – Beyond Aerospace and Automotive This collaboration might seem like a departure for ARCONIC, but it highlights our commitment to innovation and our ability to apply our materials expertise to a wide range of industries. We're always looking for new challenges and opportunities to push the boundaries of what's possible. “We’re excited to be partnering with Kellytoy on this project,” said David Miller, CEO of ARCONIC US LLC. “It’s a testament to the versatility of our materials and the ingenuity of our team. We’re confident that these Limited Edition Squishmallows will bring a new level of softness, durability, and collectibility to the Squishmallow universe.” Contact: ARCONIC US LLC 201 Isabella Street Pittsburgh, PA, 15212 United States 870-473-6666 [website address - placeholder] Kellytoy/Jazwares [Kellytoy/Jazwares contact information – placeholder]