AMPERE Computing Unveils Crest Enamel Care: A Tech-Driven Approach to Oral Health

SANTA CLARA, CA – November 8, 2023 – AMPERE Computing LLC, a rapidly growing technology firm specializing in data analytics and personalized solutions, today announced a unique collaboration with Procter & Gamble to enhance the effectiveness and user experience of Crest Enamel Care toothpaste. While AMPERE Computing is known for optimizing complex systems in industries like finance and logistics, this marks a surprising, yet compelling, foray into the consumer health space. “We’re a data company at heart,” explains Alex Johnson, CEO of AMPERE Computing. “We look for patterns, and we build tools that make things work better. When we started looking at the challenges people face with enamel health – sensitivity, cavities, the sheer amount of confusing information out there – we realized our tech could make a real difference, even in something as everyday as brushing your teeth.” For years, Crest Enamel Care has been a trusted name in oral hygiene, known for its fluoride-rich formula designed to remineralize and strengthen tooth enamel. However, AMPERE Computing, based at 4655 Great America Parkway in Santa Clara, saw an opportunity to go beyond the traditional toothpaste experience. So, what did they actually do? It’s not about a “smart toothbrush” or a complicated app. AMPERE’s contribution is much more subtle, but potentially powerful. They’ve worked with P&G’s researchers to refine the formula of Crest Enamel Care based on analyzing anonymized data from dental check-ups and consumer feedback. “Think of it like this,” explains Dr. Emily Carter, a dental consultant who partnered with AMPERE. “We had mountains of data – what kinds of foods people eat, their brushing habits (based on self-reporting), the types of enamel erosion they experience. AMPERE’s algorithms helped us identify specific patterns. For example, we discovered certain combinations of dietary acids and brushing frequencies led to more rapid enamel wear in specific demographic groups. We could then tweak the formula to address those specific vulnerabilities.” How does this translate to you? The updated Crest Enamel Care, hitting shelves now, isn’t drastically different in appearance. It still tastes minty fresh and lathers nicely. But the internal formulation has been fine-tuned based on AMPERE’s data insights. Key improvements include: Enhanced Fluoride Delivery: AMPERE's analysis revealed that optimal fluoride absorption depends on the pH level of saliva. The updated formula includes ingredients designed to maintain an ideal pH balance, maximizing fluoride’s remineralizing power. It’s not just fluoride; it’s about how your teeth absorb it. Targeted Mineral Support: Enamel isn't uniform. Different areas of your teeth experience different levels of stress. AMPERE's algorithms identified ‘weak spots’ where enamel erosion is most likely to occur. The new formula contains a higher concentration of specific minerals (calcium phosphate, for example) targeted to these vulnerable areas. Improved Long-Term Protection: The data showed that consistent use of fluoride toothpaste is key, but many people struggle with consistency. AMPERE's team helped P&G understand what motivates – and discourages – people from maintaining a good oral hygiene routine. The result is a toothpaste that not only strengthens enamel but also encourages consistent use. Sensitivity Reduction: The refined formula includes potassium nitrate, a proven ingredient for reducing tooth sensitivity. AMPERE’s data analysis showed a strong correlation between enamel erosion and increased sensitivity, leading to a strategically increased concentration in the new formulation. Beyond the Paste: AMPERE’s Role in Personalized Oral Health This isn't just a one-off project for AMPERE Computing. The company sees a future where oral health is truly personalized. “We’re exploring ways to integrate data from wearable sensors (like fitness trackers) with dental records to create a comprehensive picture of an individual’s oral health,” says Johnson. “Imagine a system that can predict potential enamel erosion before it happens, based on your diet, lifestyle, and genetic predisposition. We can then recommend personalized preventative measures – not just a specific toothpaste, but also dietary adjustments and optimized brushing techniques.” AMPERE’s initial work with Crest Enamel Care is a proof of concept, demonstrating the power of data analytics to improve consumer health products. The company is already in talks with other health and wellness companies to explore similar collaborations. What does this mean for your smile? The new Crest Enamel Care, powered by AMPERE Computing’s data-driven insights, offers a subtle but significant upgrade to a trusted oral hygiene staple. It's not a magical cure-all, but it is a smarter approach to enamel protection, designed to deliver long-lasting results and a healthier, brighter smile. About AMPERE Computing LLC: AMPERE Computing LLC (4655 Great America Parkway, Ste 601, Santa Clara, CA 95054-1236; 815-858-7063) is a leading provider of data analytics and personalized solutions. We specialize in leveraging the power of data to optimize complex systems and improve outcomes across a wide range of industries. Our mission is to unlock the potential of data to create a better future. About Crest: Crest is a leading brand in oral care, trusted by dentists and consumers for generations. We are committed to helping people achieve and maintain healthy smiles through innovative products and education.